C1 Advertising

 Do Now:                                                                                                             Tuesday 25th February 2025

1. 2
2. 70%
3. 30% 40%
4. To make money.

What is advertising?

The main aim of advertising is to bring attention to a product, service or issue.

Depending on the campaign, it might also:

• Raise awareness 
• Inform or educate 
• Persuade audiences 
• Create a unique selling point(Making something different to other products) 

1. The main aim of advertising is to bring someone's attention towards a product, service or issue in certain way such as creating a unique selling point to show the differences to other products.
2. The differences between commercial and non-commercial advertising is that commercial aims to promote product mainly for money where as non-commercial is to make people aware and catch their attention to something such as charity and donating.

Do Now:                                                                                                                Tuesday 4th March 2025

1. To show something. Get the audiences attention
2. persuade audiences, raise awareness.
3. To make money.
4. NHS- Raise awareness.
5. What is contained on most media products.

Codes and conventions

The aim of this advert is to target an audience that likes to eat but also shows that there is an open space to eat whenever they like as its 24/7. They use a bright colour amongst the dark to show connote they are the brightness in dark and offer a place of warmth and welcome throughout the night. It is a soft shell product as they are not presenting any food on the advert to the consumer.

The main aim of this non commercial advert is to raise awareness and use persuasive langue such as using direct address to show the issue that these other people have in hand.

Do Now:                                                                                                              Tuesday 11th March 2025

1. When they promote a lifestyle or values.
2. The product and brand name and possibly a slogan.
3. Slogan, Rhyme, Facts.
4. Hyperbole, Alliteration.
5. Repetition.

Intertextuality:

This advert uses intertextuality because it references Humpty Dumpty which shows the jeans being long withstanding due to the reference of him falling off the wall and the tagline says "little toughies" This hints to the good quality. They have used this intertextual reference because they are trying to suggest the strength and long lasting material of their kids jeans through protecting Humpty Dumpty from breaking/falling off the wall.

                                                         Historical Advertisements

The logo and slogan are placed in the bottom corner which follows the z pattern to catch the viewers eye off the brand. This has also been done in colour to highlight the slogan and logo which has also been put in the classic red colour. The images convey the idea of the the woman that has been playing sport has now been refreshed with their brand"Coke/coca cola" The colour white has been used to show that when coke is drank it is as if your in heaven and enlightens your life however it could also be used to highlight the trademark colour red of their product and highlight the name and logo. The quote"wonderfully refreshed" is used to present the product as a way to make you be the best version of yourself.

Historical advert set text:

• Very colourful.
• Very eye catching.
• fancy fonts.
• colour shows success in the product due to price of printing. 
• 
  

Do Now:                                                                                                             Tuesday 25th March 2025

1. Mackintosh's.
2. Major quality, Miss sweetly.
3. Regency period.
4. People who don't have as much money-working class.
5. Alliteration, emotive language.

• Has been shown in bright colours to entice the viewer to buy the product.
• The use of the product in large images to give the viewer a clear view of the product.
• They use 'delicious dilemma' for not only alliteration but also emotive to make the reader believe all the the flavours are as good as each other which is shown through the dilemma people are confronted with.
• They appear to be dressed in posh clothing which suggests the upper class however the brand aims for the product to be cheaper for working class families.
• They use the image as the biggest part to catch the viewers attention which then draws them in to look more at the cover which also provides a picture of the product.
• The typography used is to highlight the amount of flavour there are this gives the viewer the idea to buy these chocolates because not only are they cheap there are so many different flavours which makes the person buy to try all of them.
• They also use the traditional colour of the box of quality streets on the brand to not only highlight what it is but entice the viewer with the contrast in colour to enlighten the product.
• Delicious dilemma on one hand is picking between the sweets but also how the woman are dressed to look like sweets(objectified) to show the mans choice in multiple ways(sweets and the woman).

The main image shows the mans dilemma this is provided on the bold image where it is shown everyone to be looking at the sweets including the man however he also has a problem with which woman he will pick where they have been objectified in a treat shown through the way the two woman are dressed. Furthermore, the image also presents the people on the image to be dressed very formally and posh which suggests them being of the upper class which is furthermore reinforced by the golden colours used throughout the main image. This is used to show that for the cheap price of what they are even the more upper class people still consume as if creating the idea of making the middle working class feel rich and enlightened.                                                                                                   [5 mark]

Do Now:                                                                                                                   Tuesday 1st April 2025

1. Something used to portray something else.
2. 1950s
3. As an object
4. Working class
5. Delicious