C1 Magazine

                                                                                                                         Tuesday 17th September 2024

What is representations?

LO: To explore the concept of representations and stereotypes.

Representation= It is a RE PRESENTATION of the events, people and places.

Do Now                                                                                    Tuesday 24 September 2024

1. the action of speaking or acting on behalf of someone or the state of being so represented.
2. Positive or negative.
3. Representation of person or something.
4. 2.
5. Audiences.

Stereotype 

A Stereotype is a generalised representation of a person place or thing.They are limited and often offensive or used for comedy.

Teenager= Messy, wears hoodies, rude, rebellious.

Teacher= Strict, high expecting.

Private school boy= Posh, Rich, spoilt.

• They are reinforced and are seen as rude because they are teenagers. 
• Tuck your shirt in.

Representations

• Mastheads= The title.
• Cover lines= Summary.
• Main image= The big picture.
• Main cover line= Big text that pops out.
• Puff= Eye catching graphic or text.
• Colour palette= Colours that are used.
• Direct address= You, your.
• Star vehicle= The main person.

      Do Now:                                                                                                        Tuesday 1st October 2024

1. The title
2. Cover lines
3. The sticker like shape 
4. Positive or negative
5. Stereotypes

Cover 1- Fresh, happy and bright.

Cover 2- Gloomy, Gothic, dark, serious.

Cover 3- floral, summery and bright.

Bold, smiley, happy.

Differences between the two covers are that ones for male and ones for female. Ones a footballer ones a singer. The backgrounds are different colours. Topics are different.

Men are being presented as sporty and are smartly

dressed and masculine with the suit and beard. The

colours are dark and the font is sharp showing that men are superior and are adventurous..

Women are presented as colourful and happy as there are lots of different colours and are presented as feminine with the make up and dress and are obsessed with their bodies.

Do Now:                                                                                                              Tuesday 8th October 2024

1. Bold font to stick out Different colours, over main image 
2. Addressing the reader( You, Your)
3. Puff
4. Blue
5. When a person is represented as an object 

                                                            Representation Task

Do Now:                                                                                                          Tuesday 15th October 2024  

1.  Positive or negative representation.
2. Representing or treating someone like a sex object to serve another's pleasure.
3. Inside game of thrones.
4. Pink.
5. Lazy, messy, grumpy.

                                                      How do you compare representations?

Notes:

• 5 mins to plan.
• List similarities and differences.
• Use structure to write it.

In the GQ cover, David B is represented as sophisticated as he is wearing at tuxedo which has connotations of wealth and elegance. This contrasts with the cosmo cover, where CU is represented as fun and sexy.

• Anti stereotype as on cosmo there is a male instead of female.
• A female instead of male on GQ.
• Unexpected representation for males.
• Presented in a feminine way on cosmo( Pink/ other colours stereotyped for females.)
• Style of clothing seen as more female.
• The pose on Cosmo is seen as feminine.
• The masculinity on cosmo is still seen because of his muscles.
• On GQ Rihanna is being sexually objectified.
• Rihanna(Medusa) shown as powerful.
• The cover lines are still masculine on GQ.

Gender in Cosmopolitan is shown as a stereotyped gay man(Tom Daley) dressed in feminine and bright colourful clothes. Anti stereotypes are also used as he is in feminine clothing which people think should usually be present in females.

Gender in GQ on Rihanna(Medusa) is presented as anti stereotypical as she is presented as Medusa who is powerful which in most magazines is the Males. She is also being sexually objectified as she is not wearing any clothes appealing to the males who buy GQ.

                                                                                                      Tuesday 5th November 2024 

 

Magazine Industry Definitions: 

 

Circulation= Circulation is a count of how many copies of a particular publication are distributed. 

Advertising revenue= Ad revenue is the income you can earn from advertisements being seen on your content. 

Cover price= The Basic Cover Price is the standard published price for an issue against which circulation is reported. 

Subscription model=A subscription business model is one in which customers are charged a recurring fee for access to a product instead of a one-time expense. This recurring fee is often paid monthly or yearly, and the customer is often given the choice of which frequency to purchase at. 

Multi-platform= multi-platform television (also known as multiplatform entertainment and transmedia storytelling) is "a mode of storytelling that plays itself out across multiple entertainment channels". Each medium that the story unfolds across makes a distinctive contribution. Published possibly in real life and online on different medias. 

Readership= Readership is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count. Readership estimates also show: The demographic profile of readers. What else they read and do. 

Ideology=Media Ideologies are a set of ideas or beliefs that people have regarding different kinds of technologies. People use their media ideologies to form opinions on media and technology and how it is used. 

Brand identity=Brand Identity: is the set of tools and assets that a business creates to convey their brand to the world. This includes your logo, name, website, social media presence, staff, ad campaigns, photos and videos. 

Target audience= Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors. 

 

 

GQ: 

GQ was first launched in 1931. The audience was targeted for fashion industry insiders. Over the years it introduced sections of culture, politics, sports and health. The producer of GQ is Conde Nast. It is a multi-platform magazine as its posted in print and digitally. GQ has a monthly circulation of 212,000. The target audience used to be more of a masculine magazine but has changed to be more of a mixed genre for genders.

Vogue:

Vogue was first launched in 1892. Vogue has a predominantly female readership and is best suited for advertisers targeting affluent fashion and beauty enthusiasts. Vogue is published by Conde Nast. The magazine is not only print but it can also be found online such as searching for it on google. Thee average print copies per issue is 175,555 and virtual copies are 14,778. It is mostly aimed for a more feminine community.

                                                                                                                    

                                                                                                              

 Do Now:                                                                                                    Tuesday 19th November 2024

1. Conde Nast
2. ABC1
3. 20-45
4. Masthead
5. Main 2-3 colours used in media design

                                                Case Study 1: Raheem Sterling GQ

Media language:

• Cover star
• Masthead 
• Cover lines 
• Anchorage text- Any text that is used to anchor an image(explain/clarify the image)
• Lexis- Words used
• Typography- The type of font/how its presented
• Brand identity
• Image 
• Colour palette

Typography:

• Style
• Block capitals/lower case
• Colours
• Italics/bold 

Liam Gallagher: GQ cover

• Serif
• Block capitals- More masculine 
• Varied font styles- Showing the varieties of different things in the magazine.

Colour palette:

• Neutral colours- beige, grey, black and white showing the magazine is quite sophisticated.

Layout:

• The layout of the pattern is neither of them as the cover lines follow/trace the outside of the main image.

Anchorage text:

• Name of cover star and cover line clarifies that he's a rock in roll star which is also a song by Oasis. 

Image:

• Medium close up
• Quite mysterious shady glasses

Cover lines and Lexis:

• Variety of cover lines so it appeals to all types of the masculine audience.

Do Now:                                                                                                  Tuesday 26th November 2024

1. Any text that anchors the image
2. What the text looks like
3. Cover lines
4. Sans Serif 
5. Mid shot

Case Study 1: Raheem Sterling 

• Born in Kingston, Jamaica.
• Been playing the highest level of football since the age of 17.
• He is 5ft 8
• Born 8th of December 1994
• Began his career at Queens Park Rangers

Sterlings career started at Liverpool which in 2015 he  transfered to Manchester City where the media presented young black footballers in a different way to white young footballers. Eventually Sterling said the media was helping and that it was fuelling racism. Back in 2018 when he played for Liverpool the Chelsea fans were making racial chants and abuse towards him and he took action which is when the media posted about the situation which led to Sterling saying it wasn't helping the situation.

Raheem sterling GQ analysis:

The typography is sharp and sophisticated suggesting that its aimed at ABC 1 audience which will be more interested in his backstory to football rather than the actual football. The bold colours suggests his wealth. The wings he is wearing links to the Main cover line 'Guardian angel' and the word guardian is used to protect which in this case is the people who are being racially abused. The fact that he is black when angels are stereotypically white showing that black people can also be angels. It also connotes his position on the football field which is on the 'wing.' 

Do Now:                                                                                                          Tuesday 3rd December 2024

1. Raheem Sterling plays football.
2. Colour and font type.
3. Racism.
4. Serif.
5. Anchorage text.

Do Now:                                                                                                        Tuesday 10th December 2024

1. Says whats inside the magazine/topics.
2. Shows a bit of whats inside the magazine.
3. Racism in football.
4. Below the person.
5. Conventions is the way in which something is usually done.

                                                                 Assessment improvement

The main image presents shows Sterling standing in a confident stance, with a large pair of black wings which connotes that he is the 'Guardian Angel' which is there to protect and act against racism. He is looking at the camera in a low shot which highlights serious face which directly addresses the audience. 

Do Now:                                                                                                       Tuesday 17th December 2024

1. Suggests.
2. Angel.
3. ABC1.
4. To show the themes of the magazine. To get the reader or buyers attention.
5. The way something is usually done.

                                                    GQ representation

Gender:

• Strong.
• Manly.
• Tattooed.
• Powerful.
• Bold.
• Men are represented as successful.

 Ethnicity:

• Challenged that black people are strong too.
• Black people should be protected.
• Cover lines suggests that Sterling is protecting the black ethnicity from racism.
• The wings show his religion.
• Tattoos show rebelling which could be Sterling acting against abuse.

Do Now:                                                                                                              Tuesday 7th January 2025

1. Fashion 
2. ABC1 Female
3. Conde Nast
4. To show the contents of the magazine/genre To get attention of potential buyers/reader
5. Attractive, slim, white

                                                             CASE STUDY 2: Vogue

Vogue shows that they have taken a different approach to previous magazines as they are not only showing different races but also genders. In the past Vogue didn't include diversity as it was all white female. The newer covers that Vogue have created shows the variety in covers with diverse races, religions and gender. 

Malala:

• Born 12th July 1997.
• Shot in the head by Taliban gunman.
• Born in Mingora, Pakistan.

Malala is a 27 year old Pakistani education activist who was born in Mingora, Pakistan. When she was 15 she had an assassination attempt on her where she was shot in the head which soon after led to being deaf in one ear this was due to her writing and acting against the rights of women's education. I think Vogue used her in on the magazine cover to show diversity and all the good she has done.

Do Now:                                                                                                            Tuesday 14th January 2025

1. She is an education activist
2. US and UK troops leaving Afghanistan
3. ABC 1 Female
4. No
5. No it wasn't 

Media language analysis:

• Serif.
• Bold, professional, feminine.
• The prevailing fashion or style at a particular time.
• Giving the front cover a bigger impact on the magazine.

Masthead:

• The masthead is displayed over her head of the cover model to display that she isn't your average star but anchors her as a vogue star and they use the quote ' Survivor, activist, legend.' 

Anchorage text:

• Her name is the brightest text on the cover to highlight the importance of her.
• That she is brave and powerful with quite a high status.
• Connotes strength and power.

Layout:

• The way her hands are positioned it leads it up to her face.
• Contrasting colours from the red.

Coverlines:

• They all have been used in a similar font and all are in short rows.
• Serif to show the formal style of the cover.
• Using a serif font to target the more feminine audience which catches thee buyer or readers eye.
• 'fighting' At the time there was a war going on in Afghanistan.

Image:

• Medium close up to show who it is and highlights her face as important.
• Her religion.
• She comes across as being presented as powerful, Approachable 
• To show what she is wearing/ highlights religion.
• The connotations of red is war which links to the Afghanistan war and also the violence towards her.

Do Now:                                                                                                            Tuesday 21st January 2025

1. Z.
2. A boxer.
3. Mid close up shot.
4. Direct address.
5. Blood Power, high status, love, passion.

                                                  Cover analysis: Media language

Firstly, the main image shows Malala being presented in the middle of a Z shaped format which presents her as the most important thing on the page. The masthead is displayed above her head to highlight her religious beliefs. Vogue has stereotypically had dominantly white cover stars over the years it has been published for. They have used Malala on the main cover to reach out to the audience informing the audience about the world troubles such as Malala when she was 15. Unfortunately Malala was shot by a taliban member whilst on the bus due to her beliefs and right doing fortunately she survived. The bold red colour of which she is dressed in presents the blood from her past which also symbolises her bravery and from now on she talks and acts on what she thinks is right and wrong. The red could also show her wealth and fortune as the colour red could be associated with a ruby. 

The main cover line 'Survivor, activist, legend' suggests the legacy she has enforced through her life stories and bravery of acting against what other stand for or what she thinks is wrong. 

Exam question:

• Images

The main image(Malala) presents her religion being highlighted through the bold red clothing that is wrapped around her body and head. Her religion is also presented through her hand that is positioned on her face. The red shows her bravery and love for what she does such as her being an activist.

Do Now:                                                                                                            Tuesday 28th January 2025

1. Portraying something in a certain way to show something.
2. What the person is wearing and also the the taglines. Positive or negative 
3. Muslim.
4. No she isn't.
5. Wealth and power.

                                                                   Representation

In the past muslims have been represented as violent and negative and are stereotypically seen in the media as terrorists and are usually male. However they are rarely presented in a positive way as they are stereotyped as aggressive.

In terms of ethnicity, the Vogue cover shows diversity. 

• Female likes/ interested in fashion 
• Malala presented on cover- anti-stereotypical(Diversity of religion)
• Presenting woman as powerful(stereotypical) Muslim woman presented as powerful(anti-stereotypical)
• Presented as feminine through hand placement, jewellery and makeup (sterotypical) 

Explain how both ethnicity and gender have been represented on this cover:

Ethnicity is stereotypically used to present muslims as aggressive and quite violent however they are usually presented in media as male, straight and associated with terrorism. However, Malala is shown as elegant with her hand placement highlighting her religion. Malala is known for her educational activist side which goes against media stereotypes of Muslims. 

Gender is stereotypically shown woman as elegant which however isn't shown through the cover star that features on vogue which is Malala despite the stereotypes of woman always being on Vogues covers. The featuring of a muslim woman shows the anti-stereotypical themes that vogue want to start showing. The way she isn't presented on the main cover still shows the idea of her feminine looks and positioning of her hand on her face. 

Do Now:                                                                                                          Tuesday 11th February 2025

1. Differences and similarities.
2. Make a judgement/give an opinion 
3. 4-5
4. Either GQ or Vogue 
5. Media language

Malala 25 Mark question:

Similarities:

• Serious expression
• Same gender
• Follows the same design pattern 
• Bold fonts to stand out 

Differences: 

• Dressed in different colours 
• Ones looking away from the camera other isn't
• Medium long shot, Medium close up  
• Ones presented as more revealing the other isn't 
• One cover contains fashion and beauty the other presents the suffering and strength 
• Different use of colour on cover lines 
• Presents a more feminine look with the stereotype of pink

There is a substantial amount of differences compared to similarities.  

The representation of these two covers present the heavy differences of the contents on the Malala cover compared to the Elle magazine cover. 

This representation has presented Malala in a more serious way where she is dressed in red to show wealth and power where as in the Elle cover Kim Kardashian is dressed in white to show elegance which is stereotyped to be the normal feminine representation to be dressed in more revealing clothing.

Another way these two covers contrast each other is through the camera shots which are used. In the Elle cover she is presented in a medium long shot to show off her whole body where as in the Vogue cover Malala has been shown in a mid close up to show her clothing instead of her body this highlights her religious dressing rather than the elegance which is shown through Kim Kardashian in the Elle cover which connotes the sexualisation in female covers.

In addition, the cover lines are used in a pink colour which connotes the feminine stereotypes of women and what colours they tend to dress in. Also, a bold font is used to link to the cover star Kim Kardashian which is presented to be bold with how she is dressed and is highlighted through the use of the clothing being bright. In the vogue cover the cover lines are used in a contrasting colour to red to highlight the text which some of them link to Malala and shows her suffering but also strength which connotes her attempted assassination in 2012.

However the cover stars have been presented with similar poses to be presented as elegant where they are also shown to be dressed in bold colour to stand out but are used in different ways.Kim Kardashian is presented in a mid long shot in revealing clothes which connotes the stereotypes of female magazine covers.

My conclusion is that the covers are similar in the ways they have presented but are shown in different ways to symbolise meaning. However the way that woman have been represented in the two covers are very different one presented in a bold way due to body features where as the other is used to highlight her religion. 

DIRT-Tuesday 4th March 2025

25 MARK COMPARISON Q: 17/25 Great work!

WWW: you’ve clearly identified differences and analysed them.

EBI: try including CONNOTATIONS of the elements you are describing.

TARGET 1: Add more detail to your answer.

DIRT: Add in the connotations of the elements of the covers you have picked out.

Assessment DIRT:                                                                                                    Tuesday 1st April 2025

Question 1: 5 Mark question= 2 points

1d) Vogue have used a certain design to surround Malalas face as if it is trying to highlight her rather than the text around it. Vogue had also used the same colour for their brand as 'survivor, activist, legend' which could be used to show that they are linked and have used Malala to raise awareness of what happens in other countries.The colour red is used to present the idea of wealth but also power which. 

2a)What was going on in society at the time the text was written:

Social context refers to my points as Vogue usually have the stereotypes of their cover stars being of the white race with a slim body and a perfect face. They also usually contain the main ideas of fashion. Additionally the world had just came of lockdown and the magazines realised that people would want to know whats going on around the world after being aloud outside again so they used this as a chance to educate. Furthermore this links to Malalas country Pakistan being at risk from Afghanistan as the US had just left leaving the countries vulnerable. Vogue also saw this as an opportunity to make money as they realised more people would want to buy it to be educated as it is more relevant to the everyday world.

2b)Ethnicity is the characteristic of people based on having shared culture: