Film Industry: Thursday 13th February 2025
LO: To research key terminology and context surrounding the film industry.
Franchise: An authorisation granted by a government or company to an individual or group enabling them to carry out specified commercial activities, for example acting as an agent for a company's products.
Distributor: An agent who supplies goods to retailers.
Teaser: A short, edited promotional video to generate interest in an upcoming film and announce its release date: a teaser is a forerunner to full-length trailers for the film that feature highlights and are shown closer to the film's distribution date. Television. Also called bumper tease.
Montage: Montages enable filmmakers to communicate a large amount of information to an audience over a shorter span of time by juxtaposing different shots, compressing time through editing, or intertwining multiple storylines of a narrative. The word “montage” derives from French — meaning “assembly” or “editing.”
Ensemble cast: Incidentally, it is possible to talk about an “ensemble cast,” which means a cast that is driven somewhat equally by the various characters rather than being composed of a few stars with the rest of the cast in supporting roles.
Tentpole film:A tentpole or tent-pole is a program or film that supports the financial performance of a film studio, television network, or cinema chain.
High-concept: A high concept film is a premise-driven film with a unique, compelling, and attention-grabbing hook that sets it apart from similar films. The high concept label is primarily used in pitching. This idea is also used with literature and TV as well but is most important when applied to feature films.
Enigma: A question that encourages an audience to watch or read.
- What are the big 5 major Hollywood studios? Universal studios, Disney, Sony, Paramount and Warner bros.
- What is the main aim of a film marketing campaign? To make money.
- What marketing techniques are often used? Adverts, trailers and also posters.
- What information does a film poster need to convey? What its about and what kind of characters are in it and also when its set.
- Whats the difference between a teaser poster and a theatrical poster? Typically, for high budget films, the earliest posters will be released way in advance of the movie. These posters are designed to whet the appetite and whip up frenzy for the film. These are the 'Teaser' posters. Typically, a teaser poster will be quite sparse and contain very little information about the film.
- The James Bond franchise focuses on the titular character, a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections.
- Ian Fleming created the fictional character of James Bond as the central figure for his works. Bond is an intelligence officer in the Secret Intelligence Service, commonly known as MI6. Bond is known by his code number, 007, and was a Royal Naval Reserve Commander.
Do Now: Thursday 27th February 2025
- An authorisation granted by a government or company to an individual or group enabling them to carry out specified commercial activities, for example acting as an agent for a company's products.
- An agent who supplies goods to retailers.
- Large industry of film. Production company
- A sparse poster that doesn't have much on it. Or trailer that doesn't contain much
- High budget film that is expected to be successful so it supports smaller riskier production.
- Producers manage crew, cast and directors.
- Producers manage locations, equipment and schedules.
- Producers have to secure the rights to screen play.
- Eon productions
- Yes, Danjak
- high production values
- The spread/share of something
- Universal
- Amazon
- 2020
- 2021
- Omega
- Aston martin
- Tom ford
- Heineken
- Adidas
- Land Rover
- Selling the film.
- Covid.
- Marketing for lots of different products some not related to bond.
- Billie Eilish.
- Through advertisements and posters.Bauer radio- dedicated radio station.
- Stages of exhibition take place
- Cinema
- DVD release, PPV, video on demand as this has became more popular so more people are demanding places to watch it
- Free to air tv
- A month.
- 774.2million.
- No they staggered it.
- UK on new years day.
- Available through PPV and Apple TV.
- It was very successful.
- 12a means people under 12 can watch with parents.
- People under 12 can watch is accompanied by an adult.
- 12 so people under 12 cant watch on there own.
- A section of a certain work area.
- Film and radio.
- The people you aim to target(audience)
- ABC1.
- 1 Minute per mark.
- EON- Production company.
- Is the process of two or more media products coming together into one computerised device.
- Warner bros for example have ownership over more than one company in media.
- Follow the structure of how to write-T2
- Describe the example of marketing, example from NTTD.
- The film industry markets a film through the use of the soundtrack to appeal to the audience.This creates a wider appeal and audiences as it uses a different platform to interest the audience.An example of this can be seen in NTTD through the use of Billie Eilish who released the title track for the film.As an already established artist with a younger audience she created wider appeal to the audience.In addition in the week prior to the release Bauer radio dedicated for a whole week. This wide marketing of Bond meant that the film was easier on different platforms. Also they then target people from the past and the present of James Bond watching.
- Location, Gender, Race.
- Through the use of relatable themes and also the use of location.
- The Archers website appeals to users through the introduction of all the characters this can not only help the viewer to know the character but also from the viewers life experiences they can relate to the characters making them want to listen00 to the radio/The Archers.
20/3 Great notes and structure to your work. T: try to add some more explanation in your research answers to help develop your notes further.
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